As a Creative strategist and Advisor in Sustainable Growth, I work with founders, leadership teams, and organizations building meaningful things, looking for clarity in the midst of growth, change, or complexity.
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I support people and businesses in defining who they are, what they stand for, and how to move forward with intention, common goals and strategy.
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My approach draws from experience in business growth, sustainability, and creative industries and from a deeper interest in how people make meaning.
I believe that lasting strategy comes from reflection as much as action.

What I offer
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Strategic sparring for founders & leaders

A clear-sighted, human space to reflect, challenge ideas, and think ahead with someone outside your day-to-day.
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Growth and brand development

Support in sharpening your positioning, messaging, and direction without losing what makes your work distinct.
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Project-based collaboration

Strategy and creative direction for purpose-driven projects for when a steady outside perspective helps connect the dots.
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Advisory & board roles

Longer-term involvement for organisations seeking thought partnership, systems thinking, and creative integrity at the leadership level.

How I work
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I bring both strategic experience and philosophical perspective.
My background includes leading growth and communications in fast-paced environments, advising creative companies, and supporting sustainable business models.

My work is not about surface-level fixes. It’s about asking the right questions, staying practical, and building something sustainable from something real.

Past experience
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I've supported startup founders, creative projects, and boards with experience in both early-stage development and longer-term strategic evolution.

Past collaborations include companies like Freska, Bob W, and a range of other Nordic creative and sustainability-focused startups and solo entrepreneurs.
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Curious to explore a collaboration? Let’s begin with a conversation.